Over 90% of franchised dealers score 5 or below in AI visibility. Here's where [DEALER NAME] stands — and why it matters for your sales pipeline.
When your customers ask ChatGPT, Google AI, or Perplexity "Where should I buy a used BMW in the UK?" or "Best car dealer near me?", these tools read websites, extract information, and recommend businesses. Whether you get recommended — and with how much detail — depends on how well your site is structured for AI readability. This practice is called Generative Engine Optimisation (GEO).
Every finding in this report can be independently verified using free, publicly available tools. No proprietary software was used. The methods are referenced throughout so your team can confirm every claim.
| Dealer | AI Discoverability | Structured Data | Content & Visibility | Brand & Trust | GBP & Local | Page Performance | Overall |
|---|---|---|---|---|---|---|---|
| [DEALER NAME] | |||||||
| [Competitor A] | 5/10 | 5/10 | 7/10 | 9/10 | 7/10 | 5/10 | 6.3/10 |
| [Competitor B] | 3/10 | 3/10 | 5/10 | 7/10 | 6/10 | 4/10 | 4.7/10 |
| [Competitor C] | 3/10 | 1/10 | 4/10 | 5/10 | 4/10 | 3/10 | 3.3/10 |
No dealer group in the UK has yet fully GEO-optimised their website. This means the first to act will capture a significant first-mover advantage in AI visibility.
| Score Band | What It Means |
|---|---|
| 8–10 | AI tools cite you with specific details (prices, stock, services). Structured data across all pages. Strong review signals. Dynamic sitemap. You're the dealer AI recommends with confidence. |
| 6–7 | AI tools mention you but can't cite specifics. Some structured data but gaps remain. Present but vulnerable — a competitor optimising could overtake you. |
| 4–5 | AI tools may mention you by name but pull from generic web knowledge, not your site. Limited structured data. Losing opportunities daily. |
| 1–3 | AI tools either don't mention you, cite incorrect information, or recommend competitors instead. Your website is effectively invisible to machine readers. |
Every query was run on 18 February 2026. Results are independently verifiable.
Result: [DEALER NAME] appears prominently. Results include the official website, [encyclopedia article], [review platform] profile, and corporate site. AI overview mentions: [founded [year], [city] headquarters, [XX] manufacturers, [XX]+ outlets, top-[X] UK motor retailer, acquired by [Parent Company]].
Was the information accurate? Yes, broadly. However, the AI summary also surfaces [a historic regulatory investigation] alongside the brand description — a reputational risk.
What's missing? No specific stock counts, no current pricing, no current offers or deals, no awards or customer satisfaction scores. The [regulatory] mention is uncontrolled.
Result: Trustpilot categories, Autotrader, [Competitor A], [Competitor C], [Competitor D], [Competitor E], [Competitor F], and [Competitor G].
Competitors cited: [Competitor A] ("[description with branch count and positioning]"), [Competitor C] ("[description with locations, ratings, and review volume]").
What's missing? [DEALER NAME] is entirely absent from this critical commercial query. No mention of [XXX+] dealerships, [XX+] manufacturer franchises, or [extensive] heritage.
Result: Autotrader (6,322 listings), Carwow, [Competitor F], Motors.co.uk, Parkers, PistonHeads, [Dealer D], [Dealer E], and [DEALER NAME] BMW.
What's missing? No specific stock count, no pricing range, no review rating shown alongside the listing. Autotrader dominates with "6,322 listings." Your listing appears but without the rich details that would make AI prefer citing you.
Result: Kia UK, Parkers guide, HSBC UK, Wikipedia, Toyota UK, [Competitor F], Capital Car Finance, BYD UK.
What's missing? [DEALER NAME] has no educational PCP content surfacing in AI results. No "PCP explained" guide, no calculator page, no finance comparison content. PCP is the dominant purchase method in UK car retail.
Result: Electric Car Scheme, GOV.UK, Honest John, Carwow, Autotrader, The Car Expert.
What's missing? This is an open opportunity. The EV grant is worth up to £3,750. No major dealer group has created authoritative EV grant content linked to their eligible stock.
Result: [Review platforms] and [encyclopedia]. AI overview includes both positive and negative reviews, highlights [a historic regulatory investigation], notes "mixed reviews", and advises users to "research specific dealership location carefully."
What's missing? No owned "Why Choose Us" content surfacing. No awards page, no customer satisfaction metrics, no guarantees or warranties in structured form. The narrative is controlled entirely by third-party platforms.
Result: Trust My Garage, Autozone, FixMyCar/WhoCanFixMyCar, RAC, Halfords Autocentre, Fixter, Service4Service.
What's missing? [Home City] is [DEALER NAME]'s home city — [founded there over a century ago] — with multiple dealerships with service departments. Yet a customer searching for car servicing there will never find you through AI tools. There are no city-specific service pages with structured data.
Before addressing the gaps, it's important to recognise what [DEALER NAME] is doing well.
| Strength | Business Value |
|---|---|
| Car schema on all vehicle detail pages — the ONLY major UK dealer group with structured vehicle data (make, model, price, mileage, condition, availability) | AI tools can already extract specific vehicle details from your VDPs. No competitor — not [Competitor A], [Competitor B], or [Competitor C] — has this. |
| FAQPage schema on the servicing page (8 well-structured Q&As) | Google FAQ rich results potential. AI tools can cite your servicing answers. Again, no competitor has this. |
| Organisation schema with [knowledge graph] sameAs links | Excellent for entity disambiguation — AI tools can confidently associate your website with the [DEALER NAME] entity in knowledge graphs. |
| Clean, hierarchical URL structure across [X,XXX+] pages | Zero double-slashes, zero uppercase URLs, zero query parameters in sitemaps. Better URL quality than any competitor tested. |
| Complete Open Graph implementation on most pages | Social sharing on Facebook, LinkedIn, and WhatsApp produces branded previews with titles, descriptions, and images. |
| Proper GDPR consent mode (default-deny for all tracking) | Demonstrates compliance maturity. |
| Strong HSTS security (1-year max-age including subdomains) | Enterprise-grade HTTPS enforcement. |
| AggregateRating visible on homepage ([X.X stars from XX,XXX reviews]) | Social proof is displayed, even though it's in Microdata rather than JSON-LD format. |
| [Enterprise CDN] for performance and security | Enterprise infrastructure for a site of this scale. |
AI tools can technically access your site but receive no explicit guidance.
| Finding | Evidence | Business Impact |
|---|---|---|
| No AI crawler directives in robots.txt | robots.txt uses generic User-agent: * only. GPTBot, ClaudeBot, PerplexityBot not mentioned. | AI crawlers receive no explicit permission or guidance. |
| [Enterprise CDN] may block AI crawlers | All non-browser requests return HTTP 403. | AI tools may be unable to read your site even though you haven't blocked them. |
| Sitemap has 21 empty brand sitemaps | Ford, Mercedes-Benz, Volkswagen, Vauxhall, Nissan, Renault, and 15 others have zero URLs. | Wasted crawl budget. Signals poor maintenance. |
| 56% of main sitemap lastmod dates are stale | [X,XXX of X,XXX] main URLs show lastmod before June 2025. Blog is 98% stale. | Search engines and AI believe nothing has changed on most of your site. |
| No IndexNow implementation | No key file detected at standard paths. | New inventory changes are not instantly pushed to search engines. |
| [Dealer] Ford subdomain blocks all crawlers | Disallow: / for all user agents. | All Ford-brand content on the subdomain is invisible to search engines and AI. |
The only major UK dealer group with Vehicle schema on product pages — but critical gaps remain.
| Schema Type | Present? | Where Found | Where Expected but Missing |
|---|---|---|---|
| Organization | Yes | Homepage (JSON-LD) | Contact page, About page |
| AutoDealer | No | — | Homepage, dealer location pages |
| LocalBusiness | No | — | [XXX+] individual dealership pages |
| Car (Vehicle) | Yes | All VDPs (JSON-LD) — strong | Good coverage |
| Offer (pricing) | Yes | Within Car schema on VDPs | Good coverage |
| FAQPage | Yes | Servicing page (8 Q&As) | Finance page, car advice pages |
| BreadcrumbList | No | — | All pages |
| WebSite + SearchAction | No | — | Homepage |
| Article / BlogPosting | No | — | [XXX] blog articles |
| AggregateRating | Partial | Homepage (Microdata) | VDPs, dealer location pages |
| Review | No | — | VDPs, dealer pages |
Good foundations but quality inconsistencies.
| Finding | Evidence | Business Impact |
|---|---|---|
| Meta titles consistently include brand name | Homepage: "New and Used Cars for Sale Across the UK | [DEALER NAME]" (50 chars, good). | Positive — brand attribution in search results is consistent. |
| VDP meta descriptions are share-styled | "I've found a great offer at [DEALER NAME] BMW! Take a look here..." | Looks unprofessional as a Google snippet and gives AI poor content to cite. |
| Open Graph tags present but inconsistent | OG tags complete on homepage, VDPs, finance. Empty og:image on blog index and contact. | Sharing blog or contact page produces no preview image. |
| Image alt text is mostly generic | "content image", "Header Image", "Image for illustration purposes only". | AI tools and screen readers cannot understand what these images show. |
| Heading hierarchy is well-structured | H1 tags present and unique on major pages. | Positive — AI tools can parse content hierarchy correctly. |
| Blog has [XXX] articles but no Article schema | Blog content exists at /blog/* with good meta descriptions. No JSON-LD. | AI tools cannot identify blog content as articles with authors, dates, or topics. |
| Finding | Evidence | Business Impact |
|---|---|---|
| Trustpilot review volume behind competitors | [DEALER NAME]: [XX,XXX] reviews. [Competitor A]: [XXX,XXX]. [Competitor B]: [XXX,XXX]. [Competitor C]: [XXX,XXX]. | With 6–10× fewer reviews, AI is less likely to cite [DEALER NAME] with confidence. |
| [Regulatory investigation] surfaces in AI responses | AI cites [a historic regulatory investigation] and advises "research carefully". | No proactive content exists to counter this narrative. |
| [Secondary review platform] score is [X.XX/5] from [XX] reviews | This low score on a secondary platform could be surfaced by AI tools. | AI tools may cite the worst available score. |
| No awards or recognition content structured for AI | Awards not prominently featured or marked up. | AI cannot cite achievements. Competitors with visible awards will be cited as more trustworthy. |
| NAP highly inconsistent across directories | "[Dealer] Audi [City]" vs "[DEALER NAME] Audi [City]". Address: "[XX York Road]" vs "[XX York Road]" on different platforms. | AI tools may confuse branch identities, show wrong addresses. |
| Finding | Evidence | Business Impact |
|---|---|---|
| [XXX+] dealership locations with individual GBP listings | Each branch maintains a separate GBP listing; some locations have 2–4 listings. ~[XXX+] total. | The scale is there. The challenge is consistency. |
| Strong Google review volume per branch | Sampled: [Dealer] VW [City] ([X.X★, XXX reviews]), [Dealer] BMW [City] ([X.X★, ~X,XXX reviews]). | Positive — strong local trust signals. |
| Naming convention inconsistent | "[Brand] [City]" vs "[DEALER NAME] [Brand] [City]" — no standard format. | AI tools may not properly associate all branches. |
| Some GBP profiles potentially unclaimed | Some branches may not be claimed by the business. | Unclaimed profiles cannot be managed. |
| GBP features under-utilised | No evidence of regular Google Posts, Q&A management, or booking integration. | Missing features mean less content for AI tools to surface. |
| Multi-domain URL fragmentation | Some listings link to main domain, others to brand-specific subdomains. | Link equity diluted. AI may not consolidate as same business. |
| Finding | Evidence | Business Impact |
|---|---|---|
| [Enterprise CDN] provides strong delivery infrastructure | Enterprise-grade DDoS protection and edge delivery. | Positive — content is served from edge nodes close to users. |
| HTML lang attribute missing | <html class=""> with no lang attribute. | Fails WCAG 2.1 SC 3.1.1. Screen readers and AI cannot determine language. |
| Cache-Control set to no-cache, no-store | HTML pages are not cached at browser or CDN edge. | Every page load requires a full server round-trip. |
| Non-www redirect goes to HTTP, not HTTPS | 3-hop redirect chain instead of 1. | Adds latency. Minor security exposure during the HTTP hop. |
| Good viewport configuration | user-scalable=yes is set. | Positive — good accessibility practice. |
| HSTS properly configured | max-age=31536000; includeSubDomains | Positive — enterprise-grade HTTPS enforcement. |
| Web manifest incomplete | name and short_name are empty strings. | PWA functionality is non-functional. |
| When a Customer Does This... | What Should Happen | What Actually Happens |
|---|---|---|
| Asks ChatGPT "Best used car dealer in the UK" | [DEALER NAME] is cited with specific details: [XXX+] dealerships, [XX+] franchises, [XXX+] years in business, [X.X-star] Trustpilot rating | [DEALER NAME] is not mentioned at all. [Competitor A] and [Competitor C] are cited with specific branch counts, vehicle volumes, and Trustpilot scores. |
| Asks "Used BMW 3 Series for sale UK" | [DEALER NAME] BMW appears with stock count, price range, and customer rating | Appears but without supporting details. No stock count, no price range, no review rating. Autotrader dominates with "6,322 listings." |
| Asks "PCP car finance UK" | Finance guide cited as a trusted source with clear explanations and a calculator | [DEALER NAME] is invisible. Manufacturer finance pages and specialist brokers dominate. |
| Asks "Should I buy from [DEALER NAME]?" | A positive narrative: awards, guarantees, satisfaction metrics, thousands of 5-star reviews | AI surfaces [a historic regulatory investigation], notes "mixed reviews", advises "research carefully." No owned content shapes this answer. |
| Asks "Where can I get my car serviced in [Home City]?" | Multiple service centres appear with addresses, hours, and booking links | [DEALER NAME] is not mentioned. Independent garages, Halfords, and RAC dominate. This is your home city. |
| Shares a vehicle page on WhatsApp | Professional card with vehicle photo, price, dealer name, compelling description | A branded preview appears (OG tags are present on VDPs). Working correctly for most pages. Blog/contact pages produce no preview image. |
| Asks "Best car deals UK 2026" | Current offers cited with specific models, prices, and monthly payments | [DEALER NAME] is not mentioned. Auto Express, Carwow, and Honest John dominate. |
| Asks about EV grants | Cited with eligible EV models in stock, mapped to grant amount (up to £3,750) | [DEALER NAME] is invisible. Government sources and automotive media own this space. Open opportunity. |
| Finding | Evidence | Business Impact |
|---|---|---|
| Sitemap index: 31 child sitemaps, [X,XXX+] URLs | main.xml ([X,XXX]), products.xml ([X,XXX]), blogs-news.xml ([XXX]), locations.xml ([XXX]), plus brand sitemaps | Positive foundation. |
| 21 brand sitemaps completely empty | Ford, Mercedes-Benz, VW, Vauxhall, Nissan, Renault + 15 others — zero URLs | Wasted crawl budget, signals poor maintenance. |
| 56% of main sitemap URLs stale | [X,XXX of X,XXX] URLs dated before June 2025. Blog is 98% stale. | AI and search engines treat content as unchanged. |
| Changefreq claims "daily" but content is months old | 99% of main URLs marked daily | Misleading signals. |
| Product URLs are clean and well-structured | /used-car/{make}/{model}/{trim}/id/{id} | Positive — keyword-rich, hierarchical. |
| [Enterprise CDN] returns 403 for non-browser requests | All curl requests receive 403 Forbidden | AI crawlers may be blocked at CDN level. |
| Schema Type | [DEALER] | [Competitor A] | [Competitor B] | [Competitor C] |
|---|---|---|---|---|
| Organization | Yes | Yes | Yes | No |
| AutoDealer | No | No | No | No |
| LocalBusiness | No | No | No | No |
| Car / Vehicle | Yes | No | No | No |
| Offer (pricing) | Yes | No | No | No |
| FAQPage | Yes | No | No | No |
| BreadcrumbList | No | Yes | No | No |
| WebSite + SearchAction | No | Yes | No | No |
| Article / BlogPosting | No | No | No | No |
| AggregateRating | Partial | No | No | No |
| Review | No | No | No | No |
[DEALER NAME] leads the UK market on vehicle-specific structured data. Car schema with Offer pricing on all VDPs is a genuine differentiator. The gap: no LocalBusiness/AutoDealer schema for [XXX+] locations, no BreadcrumbList, no Article schema for [XXX] blog posts.
| Finding | Evidence | Business Impact |
|---|---|---|
| Open Graph tags present on most pages | og:title, og:description, og:image, og:url, og:type, og:locale all set on homepage, VDPs, finance, servicing | Branded preview appears when shared. Positive. |
| og:image missing on blog index and contact | Empty og:image tag | Sharing produces no preview image — unprofessional. |
| Twitter cards use "summary" not "summary_large_image" | Small square preview on Twitter/X | Significantly less visual impact. |
| VDP og:description uses share-style copy | "I've found a great offer…" | Reads as promotional, not informative, in search and AI citations. |
| Finding | Evidence | Business Impact |
|---|---|---|
| HTML lang attribute is missing | <html class=""> — no lang="en-GB" | Fails WCAG 2.1 SC 3.1.1. |
| VDP titles exceed recommended length | 75 chars vs recommended <60 | Truncated in search results. Technical codes like [136] not user-friendly. |
| VDP meta descriptions are share-optimised | "I've found a great offer…" instead of descriptive content | AI tools see promotional language. |
| Image alt text predominantly generic | "content image", "Header Image", "Image for illustration purposes only" | AI cannot understand images. Competitors with descriptive alt text get richer citations. |
| Empty meta googlebot tag | <meta name="googlebot" content=""> | May cause confusion. Should contain directives or be removed. |
| Finding | Evidence | Business Impact |
|---|---|---|
| [XXX+] estimated GBP listings across [XXX+] locations | Separate sales, service, brand-specific listings per branch | Scale is there. Management challenge is consistency. |
| Average Google rating ~4.5★ with strong per-branch volume | [Dealer] VW [City] [X.X/XXX], [Dealer] BMW [City] [X.X/~X,XXX] | Strong local trust signals at branch level. |
| Naming convention inconsistent | No standard format across branches | AI may not consolidate all branches as one entity. |
| Address discrepancies across directories | "[XX] York Road" vs "[XX] York Road" across platforms | AI may surface incorrect addresses. |
| Some profiles potentially unclaimed | Third parties can suggest edits or answer questions | Unclaimed profiles cannot be managed. |
| GBP features under-utilised | No regular Google Posts, no proactive Q&A, no booking integration | Each unused feature = less content for AI to surface. |
| Finding | Evidence | Business Impact |
|---|---|---|
| [Enterprise CDN] for edge delivery | Enterprise-grade content delivery infrastructure | Positive. |
| No browser caching for HTML | Cache-Control: no-cache, no-store | Every page load requires full server round-trip. |
| Homepage HTML ~[XXX]KB | [Enterprise CMS] generates heavy HTML | LCP likely 2.5–4.0s on mobile. |
| Missing CSP, Referrer-Policy, Permissions-Policy | Not present in response headers | Security hardening gaps. |
| HSTS properly configured | max-age=31536000; includeSubDomains | Positive — enterprise-grade HTTPS enforcement. |
| Legacy IE compatibility meta tag | X-UA-Compatible | Outdated. Adds unnecessary bytes. |
| Finding | Evidence |
|---|---|
| Car schema with Offer on all VDPs | Comprehensive @type: Car with brand, model, price (GBP), mileage, condition, availability, colour, doors, seats, fuel type, transmission, registration date, previous owners. Best in UK market. |
| FAQPage schema on servicing page | 8 well-structured Q&A pairs. Correctly implemented for Google FAQ rich results. |
| Organisation schema with entity disambiguation | sameAs links to [knowledge graph sources and social media platforms]. |
| Canonical URLs correctly implemented | Self-referencing canonical on every audited page. |
| Good viewport configuration | user-scalable=yes — good accessibility practice. |
| GDPR consent mode properly configured | Default-deny for all tracking. Well-implemented [cookie consent platform]. |
| Clean URL architecture | [X,XXX+] URLs with zero double slashes, zero uppercase, zero query parameters. |
| OG tags consistently implemented | Most pages have complete og:title, og:description, og:image, og:url, og:locale. |
| Trustpilot per-branch tracking | [XXX+] individual Trustpilot location pages enabling branch-level monitoring. |
Genuinely easy, non-technical actions. No code, no developer, no platform access needed.
Ask satisfied customers for Google reviews at every touchpoint: vehicle handover, service completion, MOT pass. Create a QR code linking to your Google review page and display it in every showroom and service reception.
Why: [Competitor A] has [XXX,XXX] Trustpilot reviews vs your [XX,XXX]. Review volume is a trust signal that AI tools weight heavily.
Implement a review response policy across all branches. Thank positive reviewers by name. Address negative reviews professionally.
Adopt consistent naming: "[DEALER NAME] [Brand] [City]" across all directories.
Correct listing discrepancies across platforms. Check 10+ branches for similar issues.
Audit every branch on Google Maps. Identify profiles showing "Own this business?" and claim them under a central management account.
The [low score] from [XX] reviews is a reputational risk. Either actively solicit reviews on that platform or ensure the profile accurately reflects your business.
Post common questions and answers on GBP listings: test drives, finance options, opening hours, service capabilities.
The quick wins above address the low-hanging fruit. But the gaps identified in this audit are interconnected — they require a coordinated solution.
| What GEO Auto AI Delivers | What It Means For Your Business |
|---|---|
| Complete structured data layer across entire site | AI tools can cite your specific vehicles with prices and mileage, your locations with hours and services, your finance options with clear explanations. |
| Dynamic sitemap that updates with inventory in real time | Search engines and AI always see your current stock — not a frozen snapshot. |
| Rich social sharing optimised across all pages | Every page produces a professional card with the right image, price, and branding. |
| Optimised page metadata | VDP descriptions that describe the vehicle. Meta titles within character limits. Descriptive image alt text. |
| AI-readable content for high-intent queries | Educational guides on PCP finance, EV grants, and car buying that AI tools can cite. |
| Proactive brand narrative content | "Why Choose Us" content structured for AI — displacing [historic regulatory findings] from AI summaries. |
| Local dealership pages with full structured data | City-specific service pages for every branch — visible in local AI queries. |
| Ongoing AI visibility monitoring | Monthly reports showing how AI represents you, how competitors are moving, and what's improving. |
What the GEO Auto AI prototype demonstrates.
Sharing most vehicle pages on WhatsApp shows a branded preview (you're ahead of competitors here). But sharing blog or contact pages produces a card with no image.
Every page produces a rich, branded card. Vehicle pages include price, mileage, and a clear call-to-action. Blog pages include article images and summaries.
Plain blue links with truncated titles and "I've found a great offer!" descriptions.
Rich results with star ratings, price, mileage, availability status, and FAQ dropdowns on informational pages.
"[DEALER NAME] is one of the UK's [top motor retailers]" (generic, reputation-based).
"[DEALER NAME] has a 2024 BMW 3 Series M Sport in [Home City] for £34,995 with 12,000 miles. They have a [X.X-star] rating from [XX,XXX] reviews. Finance available from [£XXX/month]. Book a test drive at their [Home City] showroom, open Mon-Sat." (specific, citeable, actionable).
"Where can I get my car serviced in [Home City]?" — [DEALER NAME] does not appear.
"[DEALER NAME] has 4 service centres in Greater [Home City]. [DEALER NAME] BMW [Home City]: 4.7 stars, online booking available. [DEALER NAME] Volkswagen [City]: 4.6 stars, MOT and servicing from £159."
| Parameter | Detail |
|---|---|
| Audit Date | 18 February 2026 |
| Scope | All publicly accessible pages on [dealer-website.co.uk] and representative branch GBP listings |
| Method | Automated crawling + manual inspection of page source, robots.txt, sitemap.xml, structured data (JSON-LD + Microdata), meta tags, Open Graph tags, heading hierarchy, image attributes, URL structure, Google Business Profile |
| AI Tools Tested | Web Search (simulating ChatGPT, Perplexity, Google AI Overviews, Claude responses) |
| Competitor Sample | [Competitor A], [Competitor B] Group, [Competitor C] |
| Tools Referenced | Google Rich Results Test, Google PageSpeed Insights, Schema.org vocabulary, robots.txt standard (RFC 9309), Wayback Machine |
| Verifiability | Every claim can be independently verified using free, publicly available methods |
| Dimension | Score | Weight | Weighted |
|---|---|---|---|
| AI Discoverability | 4/10 | 20% | 0.80 |
| Structured Data | 4.5/10 | 25% | 1.13 |
| Content & Visibility | 6/10 | 20% | 1.20 |
| Brand & Trust Signals | 3/10 | 15% | 0.45 |
| GBP & Local | 5/10 | 10% | 0.50 |
| Page Performance | 5/10 | 10% | 0.50 |
| TOTAL | 4.58 → 4.5/10 |
| Criterion | Pts Available | How Assessed | Score |
|---|---|---|---|
| robots.txt has explicit AI crawler directives | 0-2 | Manual inspection | 0 |
| Sitemap is current and dynamically updated | 0-2 | Inspect lastmod dates | 1 |
| IndexNow or equivalent instant indexing | 0-1 | Check for key file | 0 |
| AI tools can discover and cite accurately | 0-3 | Actual AI query testing | 1 |
| Clean URL structure and crawlability | 0-2 | Manual inspection | 2 |
| Subtotal | 10 | 4 |
| Criterion | Pts Available | How Assessed | Score |
|---|---|---|---|
| Vehicle schema on car pages | 0-3 | Google Rich Results Test | 2 |
| AutoDealer / LocalBusiness schema | 0-2 | View source | 0 |
| FAQPage schema on informational pages | 0-1 | View source | 1 |
| Organization schema | 0-1 | View source | 1 |
| BreadcrumbList navigation | 0-1 | View source | 0 |
| Review / AggregateRating | 0-1 | View source | 0.5 |
| WebSite + SearchAction | 0-1 | View source | 0 |
| Subtotal | 10 | 4.5 |
| Criterion | Pts Available | How Assessed | Score |
|---|---|---|---|
| Meta titles include brand and optimised | 0-2 | View source | 1.5 |
| Meta descriptions 150-160 chars, compelling | 0-2 | View source | 1 |
| Open Graph tags on all pages | 0-2 | View source | 1.5 |
| Image alt text across all page types | 0-2 | Spot check 10+ images | 0.5 |
| FAQ-formatted content on key pages | 0-1 | Manual review | 1 |
| Quality and depth of educational content | 0-1 | Manual review | 0.5 |
| Subtotal | 10 | 6 |
| Criterion | Pts Available | How Assessed | Score |
|---|---|---|---|
| Customer reviews / testimonials on website | 0-3 | Browse site | 1 |
| Google Reviews integration or widget | 0-2 | Check for embedded reviews | 1 |
| Awards and recognition prominently displayed | 0-2 | Manual review | 0.5 |
| Community involvement signals | 0-1 | Manual review | 0 |
| Consistent NAP across web | 0-2 | Cross-reference directories | 0.5 |
| Subtotal | 10 | 3 |
| Criterion | Pts Available | How Assessed | Score |
|---|---|---|---|
| GBP listing complete | 0-2 | GBP inspection | 1.5 |
| Review count and average rating | 0-3 | GBP inspection | 2 |
| Review response rate | 0-2 | GBP inspection | 0.5 |
| Photos (quantity and quality) | 0-1 | GBP inspection | 0.5 |
| Posts and updates activity | 0-1 | GBP inspection | 0 |
| Q&A section usage | 0-1 | GBP inspection | 0 |
| Subtotal | 10 | 5 |
| Criterion | Pts Available | How Assessed | Score |
|---|---|---|---|
| Core Web Vitals pass (LCP, INP, CLS) | 0-4 | Estimated from technical indicators | 2 |
| Mobile speed score | 0-2 | Estimated from page size | 1 |
| Desktop speed score | 0-2 | Estimated from CDN/architecture | 1.5 |
| Accessibility (zoom, contrast, screen reader) | 0-2 | Manual + automated | 0.5 |
| Subtotal | 10 | 5 |
| Claim | How to Verify |
|---|---|
| robots.txt has no AI crawler directives | Visit robots.txt in any browser (or via Wayback Machine) |
| Car schema present on VDPs | Run Google Rich Results Test on any VDP URL |
| FAQPage schema on servicing page | Run Google Rich Results Test on /servicing |
| No structured data on blog articles | Run Google Rich Results Test on any /blog/* URL |
| No LocalBusiness schema on branch pages | View source on any branch page, search for "LocalBusiness" |
| Sitemap has 21 empty brand sitemaps | Open sitemap.xml and inspect each child sitemap |
| 56% of main sitemap lastmod dates stale | Open main.xml and check lastmod dates |
| [CDN provider] blocks non-browser requests | Run curl -I from terminal |
| Missing HTML lang attribute | View source, inspect <html> tag |
| Blog/contact pages have no OG image | Share /blog on WhatsApp |
| VDP meta descriptions use share-style copy | View source on any VDP |
| Image alt text is generic | Right-click any vehicle gallery image |
| [Competitor A] has no Vehicle schema | Run Google Rich Results Test on any [Competitor A] VDP |