Real audits. Real findings.

We've audited some of the largest dealer groups in the UK and Ireland. Here's what we consistently find.

3.5/10
Structured Data
Top-5 UK Dealer Group
150+ locations · 38 OEM brands · 19,000+ Trustpilot reviews
Zero machine-readable data across 7,600+ vehicle pages. Akamai WAF potentially blocking AI crawlers entirely. Award-winning group — but AI can't cite any of it. Invisible in over 95% of queries.
7.1/10
Highest in UK
UK's Largest Dealer Group
200+ locations · 180,000+ Trustpilot reviews
Leads through review volume and open AI crawler access. Zero automotive-specific structured data. Their lead is inertia, not optimisation. First group to deploy properly overtakes them.
2.8/10
Typical Independent
Franchised Independent
Single site · 50+ years heritage · Ireland
Sitemap frozen since 2022. DealerHub platform providing zero AI-readable markup. AI mentions them by name but can't cite a single vehicle, price, or service. First to move wins the area.
Before GEO Auto
Invisible in over 95% of high-intent AI queries. Zero structured data across all vehicle pages. AI tools returned generic responses with no mention of stock, prices, or reviews.
Anonymised franchised dealer group · 20+ locations
After GEO Auto (8 weeks)
Cited in 6 out of 10 queries. Live stock, prices, and Trustpilot reviews surfaced across ChatGPT, Google AI, and Perplexity. Competitors displaced from top citations.
Script integration · No CMS changes · No platform migration

From AI visibility to showroom visits

AI visibility isn't a vanity metric. It connects directly to how customers discover, research, and choose your dealership.

AI QUERY
Customer asks AI
CITATION
Your dealership named
CLICK
Visitor to your site
ENQUIRY
Form / call / chat
SALE
Test drive & close
01
AI Citation Tracking
We monitor how often your dealership is cited across ChatGPT, Google AI, and Perplexity — and track changes month over month.
02
Competitor Displacement
See which competitors you've displaced from AI recommendations, and where they still lead. Named competitors, real queries.
03
Enquiry Attribution
Track which website visits and enquiries originate from AI-driven discovery. Understand how AI search feeds your sales pipeline.
04
Monthly Business Report
One-page report for your leadership team: visibility scores, competitor movements, enquiry attribution, and recommended actions.

Find out how AI sees your dealership

Free AI visibility audit. No obligation. We test real queries and show you exactly where you stand vs your competitors.

Prefer to talk? Call us on +44 123 455 679 or book a 15-minute call →
Personalised AI visibility report delivered within 48 hours. Every finding independently verifiable. Your data is handled in accordance with our privacy policy.