We've audited some of the largest dealer groups in the UK and Ireland. Here's what we consistently find.
3.5/10
Structured Data
Top-5 UK Dealer Group
150+ locations · 38 OEM brands · 19,000+ Trustpilot reviews
Zero machine-readable data across 7,600+ vehicle pages. Akamai WAF potentially blocking AI crawlers entirely. Award-winning group — but AI can't cite any of it. Invisible in over 95% of queries.
7.1/10
Highest in UK
UK's Largest Dealer Group
200+ locations · 180,000+ Trustpilot reviews
Leads through review volume and open AI crawler access. Zero automotive-specific structured data. Their lead is inertia, not optimisation. First group to deploy properly overtakes them.
2.8/10
Typical Independent
Franchised Independent
Single site · 50+ years heritage · Ireland
Sitemap frozen since 2022. DealerHub platform providing zero AI-readable markup. AI mentions them by name but can't cite a single vehicle, price, or service. First to move wins the area.
Before GEO Auto
Invisible in over 95% of high-intent AI queries. Zero structured data across all vehicle pages. AI tools returned generic responses with no mention of stock, prices, or reviews.
Anonymised franchised dealer group · 20+ locations
After GEO Auto (8 weeks)
Cited in 6 out of 10 queries. Live stock, prices, and Trustpilot reviews surfaced across ChatGPT, Google AI, and Perplexity. Competitors displaced from top citations.
Script integration · No CMS changes · No platform migration